How to Build your Email List

How to Build your Email List

So, you want to build an email list? Good! And rightfully so.

Every one is on Social Media and it can send you a ton of traffic. But what do smart business owners do with that traffic? They turn it into an email list. and I want you to be one of those

Building an email list is STILL one of the smartest things you can do to start – and grow – your business.

Step 1:  You Need Good Email List Software

When you want to build an email list, you need good email marketing software. And right now, after carefully considering each email marketing service provider, I can confidently say Convert Kit  is a GREAT choice..

In my experience, there are two types of software. Software that makes things complicated and software that makes things easy. Convert kit makes automating your email marketing super easy and guess what, you can have a trial of Convertkit . What’s better than that? :-).

That’s an affiliate link. But I truly believe it’s a remarkable product, especially for small businesses, bloggers, online business owners, and more.

Step 2: Get people to sign up for your list

Now that you have good email marketing software, the next thing you must figure out is how do you attract people to sign up to your email list? If you want people to sign up for your email list, you should giveaway something as an incentive to persuade them to opt in.

What can you giveaway? It depends, but here’s a short list:

– Discount code 

This is very common for online stores. People give away a discount code or a coupon code for people who join the mailing list. If you want people to join your email list, giving them a discount code or coupon code is a great way to do it.

– You can give away a piece of free content

Remember, if you want people to join your email list, you need to give them a reason to join. And if you’re not giving away a discount, the next best thing is to give away valuable content that solves a problem for your ideal customer
Now what format should this content be in?
video, ebooks, articles,
(You can set all these up  with Convert kit… and now you can Try Convert kit FREE).

Step 3: Put Your Opt-in Form On Your Website

You have now decided what you want to do giveaway, you need to put email opt-in forms on your website and there are different options you have for placing your form on your website .

Step 3: Create your free gift

Step 4: Create the emails you will send to your subscribers

Now that you have your email signup forms in place, the next thing is collecting those emails  and delivering your free gift. Most email marketing software have the option to send a “Welcome” email. It is what you use to deliver your free gift . What should you include in this welcome email?
I like to keep simple and friendly so here is an example

 “Hey, Name

Thank you for joining the family, I’m Name , and  I’m the founder of (Your Company ) .

Here’s the link to the free gift I promised you.

But I have a quick question:

 “What are you struggling with right now?”Even if it’s something small. I’d love to hear more.

Talk soon.”

Why do I ask this question? I ask because when I have an answer to this, it helps me figure out what content I can create for them and also helps me understand who my customer is a little bit better.

Step 5: Here’s How To Build Your Email List

Now that you’ve made it this far, you’re probably wondering, “How can I actually attract the traffic that helps me build my email list?” I’m glad you asked!

Tip #1: Create A Long-Term Content Creation Strategy

One of the BEST ways to build your email list is by creating share-worthy content on a regular basis.

When you create share-worthy content, people share it. And when people share it, more people see your  “email signup form” and eyeballs means more potential email signups!

Create content that your ideal customer would want to read and SHARE… and promote that content.

Tip #2: Create a Landing
Tip #3: Create A Email List Popup Form

Look, I know everyone hates popups. I do too. But they work. Here’s the thing though…
You do not want to use a POPUP that blocks your entire page. If you do that Google Search will penalize you. So don’t do that. However, you can use smart popups that don’t block your whole page and they work great.

Tip #4: Content Upgrade

I always believed building an email list is one of the smartest things you could do to grow your business.
Now I showed you how to do it.

I also recommended my favorite software for building an email list… for small business owners – Convert Kit and you can try it free HERE.
Plus…If you want more strategies on how to grow your email subscribers, you should definitely sign up for this email List Building email CourseIf this has helps you , or if you have any questions , do let me know , I look forward to hearing how you got on .

Identifying Your Customer Avatar

Identifying Your Customer Avatar

One of the biggest challenges entrepreneurs face when setting up their own business or even as they grow their business is that they try to sell to everybody and they assume everyone is a potential customer.

I see a lot of entrepreneurs describe their target customer with one blanket description : 25 – 45year old women with who live in……Geez that is like describing a quarter of the population.

Without getting clarity of who that  one customer is , you will struggle to attract the right customers or even attract any customers at all because your marketing message will be diluted  and generic. Your message will not resonate with them.

There are benefits to taking the time to define the profile of your ideal customer  one of which is your limited budget and attempting to reach the whole world all at once is a recipe for disaster so it is wiser and more profitable to define your ideal customer ,  target that as aggressively as possible to begin.

Why you should create an Avatar?  

  • It helps to hone your marketing message so it appeals to a specific individual or group
  • Increase your lead conversion rates
  • Attract more of the right customer


What is a customer Avatar and How do I create a customer Avatar?

A customer avatar is a detailed fictitious representation of your ideal customer.

You need to dive into WHO your ideal client is and then determine WHERE they hang out. This is crucial to help you know where you need to be looking to find your ideal clients.

How you can find your Ideal Customer?:

Category 1: You already have an ideal client you’re working with now and you’d love 10 more of that person. You can create your ideal client based on that person.

Category 2: For a large percentage of us, we were our most ideal client before you started your business.

So, it’s a matter of dipping back into that time in our lives and remembering what it was like when we were getting started in our niche. If you kept a notes during this time, it’s even better. That journal is gold!

Category 3: If you’re not already working with clients and you didn’t start in business because of your own challenges with what you do now, then creating a hypothetical ideal client is the next best option. This is a matter of bringing together all information you know about your ideal client – who they are, what their challenges are, what they would like to achieve.

Let me give you an example. Let’s imagine you’re selling organic food for babies.

Now, our ideal client is obviously the mum – not the baby. So how do we target her?

Let’s use stay – at – home Mum Sarah as an example where can you find her, you need to:

visit forums for new mothers, where they discuss issues or ask questions key questions

take a look at your existing or potential customers and interview them to understand them more, Understanding this mum gives you a chance to be able to get your message in front of her.

So that you are able to present her with the solution she seeks and in a way that resonates with her

To identify what platform to target we look at her key activities in the day – She has an active day with her baby, and she has a limited time we can pinpoint 3-4 platforms you could be targeting for this particular mom – Facebook/ Pinterest, podcasts, blogs and emails.

If you can delve into a typical day of your ideal client, then you can create a detailed plan of when you need to be on the various social media platforms, come up with methods to deliver content to your ideal client.

Now it’s your turn…



  1. Download the Customer Avatar Template to capture all your identified information
  2.  Identify WHO they are:  Understand who your ideal customer is . Define your customers with the following criteria:
  • Background: Jobs, Education etc
  • Demographics– their age, gender, income, etc.
  • Psychographics – their personality type, preferences, etc.
  • Interests – their similar likes and dislikes, sports, hobbies, etc.

3. What challenges they face and what they want to achieve:  What drives the need for your products or services, what their goals are and what benefits it will be to them in using your products or service

  • What are they researching?
  • What is their challenge, Pain points or need?
  • What are the benefits to them in finding a solution?

4. WHERE YOU CAN FIND THEM: Define your customer interests and where they are attracted to, whether a physical location or a cyber space where they gather.

  • Where do they hang out?
  • What do they read? Both online and offline?
  • What do they search for online?
  1. Build your Customer Avatar: Develop profiles that describe specific segments of your current customers, and ensure that these profiles are close to reality as possible so that you can truly understand this group of customers.
  • Describe your client profiles
  • Create a specific avatar for each identifiable client group and name them
  • Include representative images of ideal clients

6. Write out the Typical Day and Ideal day journal of your Ideal Customer – based on the information that you have collected. it helps you visualise your understanding of their pain-point before they met you and after you have provided a solution to their problem



Once you have completed these simple steps you will have a clear picture of the type of customers your business should target. you will find that every time you create a new product or service, write any content about your product and having your ideal customer in mind you marketing message will be more focused and consistent, you’ll be able to better reach the new customers you need to take your business to the next level. You will also be able to develop and understand the journey that your customer goes through end to end.

Let me know if you do this and if there are are any questions that come up as a result. 

All the best and keep winning 



So, you’re considering building a website?  That’s a good thing. The biggest input in creating your website is your time, and if  you are going to invest your time and energy,  I would like to  help you get it right, it is important that you plan the user experience first

The reason to do this is so you end up with a website that’s effective and is designed to GROW your business.

So let’s get started… Here are the Planning steps that you need to take to create an effective website.


Being clear means knowing exactly who you are as a business.

  • What is your big Vision
  • Who do you serve?
  • What is your Unique offering
  • Your core values

It’s important that you document these so that you can create a website that communicates what your business is all about.



Before you proceed with your build or anything for that matter you need to know who your target audience is? Sounds obvious, right?  But have you actually spent the time to work out exactly who your ideal customer is?

You need to be very clear on this because it helps you get really focused on who your product or service offering is for and how you communicate to them.

In creating your Ideal customer there are 6 key questions you need answers to

You can read more about creating your ideal customer here



Once you are clear about your business and you know who your ideal customer is you should begin to map out your visual storyBy this is mean you should begin to think about the visual elements that will represent your brand. Note that these visual design elements are only a part of what makes up your brand

The design elements include

  • Your logo,
  • The colours,
  • Fonts,
  • Images,

These elements help you connect with your audience and define your brand style.



The next step now is to decide what you want your website to do for your business?  Do you want more sales, lead generation, build awareness or just a catalogue.

Regardless of what your reason is,  it is important that you are clear on the purpose of your website.

Knowing this will guide you as you make design/layout choices and as you start to create your content.



Making sales online is not a simple as putting up your products and services.

Once you’ve identified your ideal client, it is important that you think about their journey and the actions you want them to take on your website that gets them to the ultimate goal of buying from your business.

What’s going to happen once they decide to buy – where will they go?

Make sure you document this journey map, you will want to input it in your design and layout choices.
Because increasing sales is a big part of why you’re creating a website, you’ll want to think through all of your customers’ interactions with your website.

So you can create a website that guides your customer through the process, professional and helps you make the sale!



Once you have defined your ideal customer’s interaction you can now map out your website layout needs.

What pages will you have on your website, and which ones are important to have on the main navigation menu?

What pages link to each other? How will people interact with your website and find their way around?
My suggestion is to write up all your pages on individual sticky notes and then start arranging them until you come up with a plan that is easiest to navigate for your web visitors. Make it easy and simple for your visitors to find what they need.
Draw out the map of your website and have it to hand when you are designing or you can hand it over to your website designer.


Before you go ahead and build anything, it is important that you carry out some research on your competitor both on content and website layouts. So that you can compare this with your layout

Look at top performers in your industry, identify trends.  There are TONS of well-designed websites – so grab your friend – google and begin your research.

If necessary register on their websites to see how things work and to help you understand the sequence of activities.
-Look at how their website organised, review their structure and test their functionality?
Write down what you like and what you don’t like about the websites you have visited so you can make YOUR website way better.
It is your opportunity to “borrow” from what others are doing that really works.


This step requires a lot of thinking. You now know what pages your website needs, and you know what your competitors are doing within your industry

You should begin to put down content ideas for each of the pages on your website
Don’t worry, you don’t have to write up all the pages yet, but putting your content ideas gives you a starting point.

And if you’re going to hire a designer to build your website, they’ll want to know this information . One key page on your website that you need to take particular note of is your home page.  But don’t forget you need to put in as much effort for the other pages too.

Here are a few tips to start you off on your web pages

  • Be clear about the purpose of each page – why it’s there and what results you want it to produce.
  • Map out and plan the layout of each page.
  • Write up all the content keeping your layout in mind and if you have chosen to go with a designer, they will be able to advise if it is a layout that will work



Your homepage is where you make the first impression, it is where you let people know who you are, what you do and who you do it for.
Remember, your homepage should not be full of text that’s overwhelming to read.
Think of your homepage more as your customer service adviser, guiding people to where you want them to go.
The most important information on your homepage should be above the fold and must be clear,

This determines whether a web visitor will continue or drop off your website.



Here is where you decide what content management system you want to build your website on.

You have a number of options depending on whether you would like to host it yourself or have it hosted for you. YOur options include Squarespace, Wix, WordPress.

My preference is WordPress, and it’s the platform I would recommend that you build your website on because of its easy user interface.
Do your research, ask questions and make sure whatever platform you choose will give you the website that works best for your business.
The next step is to decide if you’re going to build your website yourself or hire someone to do it for you. There are pros and cons either way you go – just do what is best for your business!

Once you’ve pulled everything together as a first draft, ask review everything again and make sure it all works for you especially the layout and content and they support the goal(s) of your website. If they don’t then, by all means, keep tweaking till you get it right


In conclusion

We made it! Well done for getting all the way to the end. I know there’s a whole lot to take in, but take your time and work your way through it. Then when you’re ready to tackle that website build, you’ll have done a big part of the work.

It will certainly make the whole process so much easier for you! And don’t forget to grab the free Website Planning Workbook. It’s going to help you plan an amazing website for your business.



Installing WordPress

Installing WordPress

How TO Install with the One CLICK INSTALL 

In this lesson, I will be showing you how to Install with the one Click WordPress install

When you signed up with your hosting company or Site ground, you would have received all information required to sign into your hosting account, so what you need to do is sign into your hosting account.

When you log in, you need to access your panel i. e Your c-panel is your web hosting account dashboard, where you can manage all things related to your hosting account.

Regardless of what hosting company you have chosen, you will have a software installer, what you need to do is scroll to that section and find the Software and Services section within your c-panel

Click on Softaculus, this is just a software installer and you will be presented with a page with the variety of software you can install, what we are looking for is the W symbol hover on it and you will find a button that says “Install Now”.

Click on the install button and you will be presented with the following fields

In the Choose Protocol field : Leave this blank if you want your URL to start with just “http://”—or if you have an SSL certificate for a “https://” / HTTP www or https

or you want “www”, press the drop-down arrow and select the protocol you prefer. I recommend your domain without www, mainly because these days people rarely type in the preceding www, but it’s your preference.



Choose Domain: There should only be one domain showing—your new one—if this is a brand new web hosting account. As long as your domain name appears by default, you don’t have to do anything.

In Directory: Leave it blank if it is going to be your primary domain.

Site Settings:

Site name: Replace the generic text with your site/blog name (e.g. “Mandy  Wayne, Digital Strategist”);

Site Description: A brief description of what your website is about.

Do not check “Enable Multisite (WPMU)


Admin username: Resist the urge to allow your admin name to be “Admin”—that is far too easy to hack! Choose something random, like “BfwUp2” as your admin name

Password : your admin name and password are not easy to guess. (Randomize your password too.)

Admin email: any email address that you want to associate with your website administration

Choose Language:

Advanced Settings: All you need to do here is enter the email address that you want WordPress to send your installation details to—and press “Install”.

On the next page, it’s just a matter of waiting patiently until your installation is complete – it should only take a few mins you are presented with a screen which shows your domain name, and your WordPress login details!

You should also receive an email to your selected mailbox with all your login details

Congratulations, you’ve just set up WordPress! It’s time to log in