How to Build your Email List

How to Build your Email List

So, you want to build an email list? Good! And rightfully so.

Every one is on Social Media and it can send you a ton of traffic. But what do smart business owners do with that traffic? They turn it into an email list. and I want you to be one of those

Building an email list is STILL one of the smartest things you can do to start – and grow – your business.

Step 1:  You Need Good Email List Software

When you want to build an email list, you need good email marketing software. And right now, after carefully considering each email marketing service provider, I can confidently say Convert Kit  is a GREAT choice..

In my experience, there are two types of software. Software that makes things complicated and software that makes things easy. Convert kit makes automating your email marketing super easy and guess what, you can have a trial of Convertkit . What’s better than that? :-).

That’s an affiliate link. But I truly believe it’s a remarkable product, especially for small businesses, bloggers, online business owners, and more.

Step 2: Get people to sign up for your list

Now that you have good email marketing software, the next thing you must figure out is how do you attract people to sign up to your email list? If you want people to sign up for your email list, you should giveaway something as an incentive to persuade them to opt in.

What can you giveaway? It depends, but here’s a short list:

– Discount code 

This is very common for online stores. People give away a discount code or a coupon code for people who join the mailing list. If you want people to join your email list, giving them a discount code or coupon code is a great way to do it.

– You can give away a piece of free content

Remember, if you want people to join your email list, you need to give them a reason to join. And if you’re not giving away a discount, the next best thing is to give away valuable content that solves a problem for your ideal customer
Now what format should this content be in?
video, ebooks, articles,
(You can set all these up  with Convert kit… and now you can Try Convert kit FREE).

Step 3: Put Your Opt-in Form On Your Website

You have now decided what you want to do giveaway, you need to put email opt-in forms on your website and there are different options you have for placing your form on your website .

Step 3: Create your free gift

Step 4: Create the emails you will send to your subscribers

Now that you have your email signup forms in place, the next thing is collecting those emails  and delivering your free gift. Most email marketing software have the option to send a “Welcome” email. It is what you use to deliver your free gift . What should you include in this welcome email?
I like to keep simple and friendly so here is an example

 “Hey, Name

Thank you for joining the family, I’m Name , and  I’m the founder of (Your Company ) .

Here’s the link to the free gift I promised you.

But I have a quick question:

 “What are you struggling with right now?”Even if it’s something small. I’d love to hear more.

Talk soon.”

Why do I ask this question? I ask because when I have an answer to this, it helps me figure out what content I can create for them and also helps me understand who my customer is a little bit better.

Step 5: Here’s How To Build Your Email List

Now that you’ve made it this far, you’re probably wondering, “How can I actually attract the traffic that helps me build my email list?” I’m glad you asked!

Tip #1: Create A Long-Term Content Creation Strategy

One of the BEST ways to build your email list is by creating share-worthy content on a regular basis.

When you create share-worthy content, people share it. And when people share it, more people see your  “email signup form” and eyeballs means more potential email signups!

Create content that your ideal customer would want to read and SHARE… and promote that content.

Tip #2: Create a Landing
Tip #3: Create A Email List Popup Form

Look, I know everyone hates popups. I do too. But they work. Here’s the thing though…
You do not want to use a POPUP that blocks your entire page. If you do that Google Search will penalize you. So don’t do that. However, you can use smart popups that don’t block your whole page and they work great.

Tip #4: Content Upgrade

I always believed building an email list is one of the smartest things you could do to grow your business.
Now I showed you how to do it.

I also recommended my favorite software for building an email list… for small business owners – Convert Kit and you can try it free HERE.
Plus…If you want more strategies on how to grow your email subscribers, you should definitely sign up for this email List Building email CourseIf this has helps you , or if you have any questions , do let me know , I look forward to hearing how you got on .

Identifying Your Customer Avatar

Identifying Your Customer Avatar

One of the biggest challenges entrepreneurs face when setting up their own business or even as they grow their business is that they try to sell to everybody and they assume everyone is a potential customer.

I see a lot of entrepreneurs describe their target customer with one blanket description : 25 – 45year old women with who live in……Geez that is like describing a quarter of the population.

Without getting clarity of who that  one customer is , you will struggle to attract the right customers or even attract any customers at all because your marketing message will be diluted  and generic. Your message will not resonate with them.

There are benefits to taking the time to define the profile of your ideal customer  one of which is your limited budget and attempting to reach the whole world all at once is a recipe for disaster so it is wiser and more profitable to define your ideal customer ,  target that as aggressively as possible to begin.

Why you should create an Avatar?  

  • It helps to hone your marketing message so it appeals to a specific individual or group
  • Increase your lead conversion rates
  • Attract more of the right customer


What is a customer Avatar and How do I create a customer Avatar?

A customer avatar is a detailed fictitious representation of your ideal customer.

You need to dive into WHO your ideal client is and then determine WHERE they hang out. This is crucial to help you know where you need to be looking to find your ideal clients.

How you can find your Ideal Customer?:

Category 1: You already have an ideal client you’re working with now and you’d love 10 more of that person. You can create your ideal client based on that person.

Category 2: For a large percentage of us, we were our most ideal client before you started your business.

So, it’s a matter of dipping back into that time in our lives and remembering what it was like when we were getting started in our niche. If you kept a notes during this time, it’s even better. That journal is gold!

Category 3: If you’re not already working with clients and you didn’t start in business because of your own challenges with what you do now, then creating a hypothetical ideal client is the next best option. This is a matter of bringing together all information you know about your ideal client – who they are, what their challenges are, what they would like to achieve.

Let me give you an example. Let’s imagine you’re selling organic food for babies.

Now, our ideal client is obviously the mum – not the baby. So how do we target her?

Let’s use stay – at – home Mum Sarah as an example where can you find her, you need to:

visit forums for new mothers, where they discuss issues or ask questions key questions

take a look at your existing or potential customers and interview them to understand them more, Understanding this mum gives you a chance to be able to get your message in front of her.

So that you are able to present her with the solution she seeks and in a way that resonates with her

To identify what platform to target we look at her key activities in the day – She has an active day with her baby, and she has a limited time we can pinpoint 3-4 platforms you could be targeting for this particular mom – Facebook/ Pinterest, podcasts, blogs and emails.

If you can delve into a typical day of your ideal client, then you can create a detailed plan of when you need to be on the various social media platforms, come up with methods to deliver content to your ideal client.

Now it’s your turn…



  1. Download the Customer Avatar Template to capture all your identified information
  2.  Identify WHO they are:  Understand who your ideal customer is . Define your customers with the following criteria:
  • Background: Jobs, Education etc
  • Demographics– their age, gender, income, etc.
  • Psychographics – their personality type, preferences, etc.
  • Interests – their similar likes and dislikes, sports, hobbies, etc.

3. What challenges they face and what they want to achieve:  What drives the need for your products or services, what their goals are and what benefits it will be to them in using your products or service

  • What are they researching?
  • What is their challenge, Pain points or need?
  • What are the benefits to them in finding a solution?

4. WHERE YOU CAN FIND THEM: Define your customer interests and where they are attracted to, whether a physical location or a cyber space where they gather.

  • Where do they hang out?
  • What do they read? Both online and offline?
  • What do they search for online?
  1. Build your Customer Avatar: Develop profiles that describe specific segments of your current customers, and ensure that these profiles are close to reality as possible so that you can truly understand this group of customers.
  • Describe your client profiles
  • Create a specific avatar for each identifiable client group and name them
  • Include representative images of ideal clients

6. Write out the Typical Day and Ideal day journal of your Ideal Customer – based on the information that you have collected. it helps you visualise your understanding of their pain-point before they met you and after you have provided a solution to their problem



Once you have completed these simple steps you will have a clear picture of the type of customers your business should target. you will find that every time you create a new product or service, write any content about your product and having your ideal customer in mind you marketing message will be more focused and consistent, you’ll be able to better reach the new customers you need to take your business to the next level. You will also be able to develop and understand the journey that your customer goes through end to end.

Let me know if you do this and if there are are any questions that come up as a result. 

All the best and keep winning 

How to Build your email list with focus

How to Build your email list with focus

“The quickest way to do many things is to do one thing at a time.” – Christopher Westra

You might be thinking that the best way to get things done is to multitask and work on many things at the same time. But by juggling too many tasks, you’re well on your way to feeling overwhelmed and eventually burning out. This doesn’t do your business any good at all.

When you focus on working on just one thing at a time, you’re able to think deeper and be more creative, which results in a better finished product.

If you want an email list full of subscribers, you need to focus on one thing: building your email list. When you invest your energy into your email list, you’re able to convert subscribers into paying customers and build relationships with customers you may not have met any other way. In this post I will share 3 things you can do to help you focus your efforts on building your email list.

1. Prioritize

Before you spend your time on trendy marketing tactics, make growing your email subscriber list your top priority. Whether you’re launching a new business or looking to grow your current one, a high-quality, relevant email list will help you achieve your goals.

This might feel impossible when you have a huge list of high priority tasks in your business, but with email marketing you’ll put automated systems in place to attract potential clients on a consistent basis.

2. Strategize

You can’t expect your business to grow if you aren’t taking advantage of email marketing. Think strategically about where you want your business to go and plan for that.

Start by identifying who your ideal customer is. Create an enticing free offer, and use that free offer to get people to join your email list. Seize the opportunity to market directly to your potential customers by creating and growing your email list. This is one surefire way to grow your business. 

3. Focus

When you focus solely on growing your email list, you are putting processes in place that will bring in huge results for your business over time.

Email marketing has been proven to work time and time again, so invest the time needed to build a solid list. It doesn’t take a lot of time to create your first series of emails. The beauty of email marketing is that it takes the same amount of time to create and send one email as it does to send 500 emails. By automating the process, you will save time, reach a larger audience, and build relationships with your subscribers.

Avoid getting caught up in trying to do too many things at once, and focus solely on building your email list for now. Email marketing is a great way for you to stand out to your audience when you’re starting a business or trying to grow an existing one. Your subscribers are eager to receive your emails, and over time they will begin to see you as an expert in your field. Put time and energy into growing your list, and it will reap endless benefits for your business.

Final Thoughts

We hope these tips help you get focused on starting on your email list building and moving out of research mode .

I think a big reason why I am sometimes distracted and focused on many things is because I’m too afraid of “making a mistake.” But making mistakes and taking chances is what helps you grow as a person.

Looking for more content like this? Join our email newsletter where we send weekly emails including tips, tricks and our motivation and support for you as a small business owner!

Creating Your Business Email

Creating Your Business Email

Day 3 Build Your website challenge


I will show you step by step how you can create your business email from the Siteground Control panel, I will show you how to create an email account for business. SiteGround provides cPanel, so you will be able to access it to create the Email Accounts.

First, you need to login to cPanel and click on the Email Accounts icon located in the mail section.

Next, you will need to type in the new Email account you want to create and fill the necessary information for it.


  • Email – enter the email address you want to create. Note, that if you have more than one domain registered you will need to choose the right one.
  • Password – select a strong not easy to guess the password for your new email account. The password strength helps you make it secure enough.
  • Mailbox Quota – choose the size of the mailbox. Note, that different accounts have different maximum mailbox size. You will see a note with your specific limitation above this field.

Once you’re ready, press the Create Account button at the bottom. That’s it.


To receive your business emails, you have two options, you can access it via your control panel, visit the same email section and click on webmail, type in the username and password you have just created and sign up


You type into your address bar and it should take you to the sign in page and you use your details to log in. You will then be presented with three different email clients you can choose anyone to access your emails.


You can set up email forwarders for your emails,  you can choose to forward the email to a pop address if it saves you logging in every time. Visit the same email section and select the forwarders option

Click on the add forwarder button and type in the address you would like to forward and in the destination section, type in the address you would like to forward to the email forwarded to and click on the add forwarder button and you are notified that it has been done

That was also easy wasn’t it

Well Done!!