So, you want to build an email list? Good! And rightfully so.

Every one is on Social Media and it can send you a ton of traffic. But what do smart business owners do with that traffic? They turn it into an email list. and I want you to be one of those

Building an email list is STILL one of the smartest things you can do to start – and grow – your business.


Step 1:  You Need Good Email List Software

When you want to build an email list, you need good email marketing software. And right now, after carefully considering each email marketing service provider, I can confidently say Convert Kit  is a GREAT choice..

In my experience, there are two types of software. Software that makes things complicated and software that makes things easy. Convert kit makes automating your email marketing super easy and guess what, you can have a trial of Convertkit . What’s better than that? :-).

That’s an affiliate link. But I truly believe it’s a remarkable product, especially for small businesses, bloggers, online business owners, and more.

Step 2: Get people to sign up for your list

Now that you have good email marketing software, the next thing you must figure out is how do you attract people to sign up to your email list? If you want people to sign up for your email list, you should giveaway something as an incentive to persuade them to opt in.

What can you giveaway? It depends, but here’s a short list:

– Discount code 

This is very common for online stores. People give away a discount code or a coupon code for people who join the mailing list. If you want people to join your email list, giving them a discount code or coupon code is a great way to do it.

– You can give away a piece of free content

Remember, if you want people to join your email list, you need to give them a reason to join. And if you’re not giving away a discount, the next best thing is to give away valuable content that solves a problem for your ideal customer
Now what format should this content be in?
video, ebooks, articles,
(You can set all these up  with Convert kit… and now you can Try Convert kit FREE).

Step 3: Put Your Opt-in Form On Your Website

You have now decided what you want to do giveaway, you need to put email opt-in forms on your website and there are different options you have for placing your form on your website .

Step 3: Create your free gift

Step 4: Create the emails you will send to your subscribers

Now that you have your email signup forms in place, the next thing is collecting those emails  and delivering your free gift. Most email marketing software have the option to send a “Welcome” email. It is what you use to deliver your free gift . What should you include in this welcome email?
I like to keep simple and friendly so here is an example

 “Hey, Name

Thank you for joining the family, I’m Name , and  I’m the founder of (Your Company ) .

Here’s the link to the free gift I promised you.

But I have a quick question:

 “What are you struggling with right now?”Even if it’s something small. I’d love to hear more.

Talk soon.”

Why do I ask this question? I ask because when I have an answer to this, it helps me figure out what content I can create for them and also helps me understand who my customer is a little bit better.

Step 5: Here’s How To Build Your Email List

Now that you’ve made it this far, you’re probably wondering, “How can I actually attract the traffic that helps me build my email list?” I’m glad you asked!

Tip #1: Create A Long-Term Content Creation Strategy

One of the BEST ways to build your email list is by creating share-worthy content on a regular basis.

When you create share-worthy content, people share it. And when people share it, more people see your  “email signup form” and eyeballs means more potential email signups!

Create content that your ideal customer would want to read and SHARE… and promote that content.

Tip #2: Create a Landing
Tip #3: Create A Email List Popup Form

Look, I know everyone hates popups. I do too. But they work. Here’s the thing though…
You do not want to use a POPUP that blocks your entire page. If you do that Google Search will penalize you. So don’t do that. However, you can use smart popups that don’t block your whole page and they work great.

Tip #4: Content Upgrade

I always believed building an email list is one of the smartest things you could do to grow your business.
Now I showed you how to do it.


I also recommended my favorite software for building an email list… for small business owners – Convert Kit and you can try it free HERE.
Plus…If you want more strategies on how to grow your email subscribers, you should definitely sign up for this email List Building email CourseIf this has helps you , or if you have any questions , do let me know , I look forward to hearing how you got on .